Vision and mission

We find solutions to help people and bring them satisfaction, awareness and well-being.

This is our company purpose, our company culture, the common thread running through all our actions.

We have a vision: to promote a better quality of life by providing innovative, simple and safe solutions and respecting the world around us.

We pursue this vision by designing and manufacturing for industries, professionals and DIY enthusiasts innovative products for the recovery, treatment and maintenance of materials.

At a time when appearance seems to be everything, we have chosen to go against the grain. We have decided to invoke Cicero and make our own the phrase 'Esse quam videri', ('To be rather than to seem', from De Amicitia), because we think it fits well with the way we operate.

We believe in scientific research that allows us to create truly effective products, with the highest possible respect for the environment and the operator.