Largest Porsche Experience Centre in the world inaugurated

Sixty hectares, this is the surface area that covers the Porsche Experience Center Franciacorta inaugurated on 11 September in Castrezzato, in the province of Brescia.

The ceremony was held on that date to recall the historic Porsche 911 model (9 like the month of September and 11 for the day), an important symbol for the car manufacturer and fans of the brand.

The famous wine-growing area of Lombardy is now home to the first Porsche Experience Center built in Italy.

The facility is divided into two main areas: Customer Centre and Paddock.

The Customer Centre measures 5600 square metres and is housed in a beautifully designed arched structure. The building is characterised by a large white wooden roof enriched by large glass surfaces. Inside there is a central agora offering various services, from the showroom to an elegant panoramic restaurant.

The Paddock, on the other hand, is the area dedicated to hosting major motorsport events.

The project, under the banner of sustainability, was designed to recover as much as possible of the pre-existing structures, giving the building a new image.

Attention to the environment guided every phase of the project, from the design to the choice of partners involved in its realisation. Precisely for this reason, Lignum Biancolegno® was chosen to treat the roof of the Porsche Experience Center our white water-based wood stain was indeed in line with the Porsche brand's colours and sustainability criteria.

"I am delighted that the passionate soul of the HDG Group has contributed, albeit in a small way, to the success of Porsche's initiative in Franciacorta," says Alberto Bacchini, the company's Managing Director. "The decision to choose Lignum Biancolegno® for the wooden structures of the largest Porsche Experience Centre makes me particularly proud. Many thanks to all our employees and our customer Foresti Distribuzione Laterizi for the excellent end result".

Porsche also paid special attention to respect for diversity, including cars equipped with a driving assistance device in the circuit to enable people with disabilities to enjoy the experience.

Present at the inauguration event together with Pietro Innocenti, Managing Director of Porsche Italy, were among others Oliver Blume, Chairman of the Board of Porsche AG, Detlev von Platen, Member of the Board of Management Sales and Marketing Porsche AG and Mark Webber, Porsche Brand Ambassador.